Attractive videos lead new viewers to the channel of a brand, encourage them to explore more content and are basic to generate loyalty. With this in mind, the following three fundamental principles are a guide for brands wishing to establish a successful creative strategy on YouTube.
- Create content that is worth sharing
Finding an audience and taking care of it is easier thanks to social media, but the fact that a video goes viral or does not end depending on the inclination felt by users to share it. Below you will find three key tactics to make sure that the content is disseminated on a large scale. It is essential to control the terms of fashion search and identify the words that viewers could use to describe a particular video when they share it. Effective keywords connect the interests of the audience with the topic that a video deals with. The most shared videos are usually those that provoke a real emotion. Its content should stimulate the feelings of the audience and make them go from fun to passion, from nostalgia to enthusiasm. Audiences often share content that reflects or expands their own beliefs and values. Sharing an informative video can help a user feel smart, while sharing an ingenious video can make it seem funny within their group.
- Collaborate with YouTube creators
On YouTube there is always a hearing ready and waiting; what every brand needs is to know how to find it. Collaborating with consolidated YouTubers is a proven technique. A YouTube creator achieves success with a network of followers, as well as experience in the type of content that makes viewers comment, interact and subscribe to their channel. When your network of followers matches the target demographic profile of a brand, both parties (and also the audience) benefit. Viewers know how to detect the promotion of a product, so brands must emphasize transparency in their collaborations. The relationship between a brand and a creator must not be hidden. It is not difficult to find YouTube creators whose target audience matches the demographic profile of the brand. The simple fact of being a while in different channels will help you to restrict the field to identify the ideal one. It is worth remembering that the creators of YouTube are “brands” in themselves. The most popular characters on the platform have worked hard to accumulate an audience. Every company must respect it in order to get the most out of joint creative initiatives.
- Be always authentic
With the progressive digitalization of the world around us, audiences fervently want to establish personal connections as an essential part of YouTube marketing process. Brands should take this opportunity to open up and declare what makes them special. Authentic and inspired content makes it easy for people to feel a connection with the brand, which makes casual viewers become real fans. Using professionals and industry experts gives credibility to the content and messages. The real stories told by the people who have lived them help audiences identify with both the video and the brand. Presenting the history of the brand offers a broader context; thus, a trailer that counts the humble beginnings of a company can be an excellent starting point for the content of a channel.