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Coupon Clipping – Does It Still Work?

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Sitting at the kitchen table armed with scissors to clip coupons out of the local flyer seems so … old school. While not all consumers still find coupons the old way, coupon clipping is still big business. In fact, coupon savings rose to 3.6 billion in 2014, with marketers increasing the face values of their coupons to consumers. And, according to Valassis, consumers who reported using coupons on a regular basis remained strong at 80.9 percent in 2013.

Coupon clipping may still be a valid way to save money, but how do you make it work for you with a minimal investment of time? Here are some tips for capitalizing on the latest coupon trends.

Coupon Clipping - Does It Still Work?

Use Coupon Codes

Do you shop online? Most consumers these days do and many don’t complete an online purchase without first entering a coupon code.

Most online businesses attempt to drive sales by offering coupon codes for free shipping, percentages off purchases and more. Save more by searching for available coupon codes before buying anything online. You can source online coupon codes in a few ways.

If you prefer to buy products from specific businesses, search for coupon codes currently being offered from those businesses. If you need to buy a specific product, but want to save on that product, search for online businesses currently offering coupon codes for savings on that product.

Download an App

Don’t want to spend your afternoon at a computer searching multiple sites for digital coupons? Save time by downloading a coupon app. The 5 best couponing apps to use in your everyday life will help you save time, save money and more.

A major perk of coupon apps is that you can use an app while out and about shopping to determine if any deals are currently being offered on the products you want to buy. Of course, these apps are also great to use while building your shopping list at home in advance of each shopping trip.

Clip and Compare

Don’t want to miss out on a deal? Combine your tried and true physical coupon clipping habits with online technologies for maximum savings. A great test to ensure you aren’t missing out on deals from putting the scissors down is by comparing the deals you clip out of flyers to those you find online. Are all of the physical coupons you find also offered online? If not, keep on clipping. If so, you may soon feel comfortable with turning fully away from your scissors to online coupon clipping.

Know Your Needs

A good rule of thumb with any coupon clipping method is to first determine your shopping needs. Build your shopping listfirst and then search your coupon app (or other coupon resource) for deals on the items you need. Of course, you’ll always find a worthy and irresistible deal for a product that wasn’t on your shopping list. But you also want to avoid filling your cart with unnecessary items simply because you have coupons for them.

Want to save money with coupons but not keen on the idea of searching through newspapers, flyers and other print materials? Capitalize on the savings in less time by utilizing the latest coupon trends.