If you run an estate agency you will know just how important your window display is. It can have a huge impact on your business, which is why it is so vital to get it right. After all, it is one of your main selling tools. It showcases some of the best properties you have available for sale and rent. You can use this to entice people. It can often be the first bit of ‘communication’ between you and a potential customer. Thus, it is imperative to make sure your window display is having a positive effect on your estate agency as opposed to a negative one. Keeping that in mind, in this post we are going to take a look at some top ideas and tips for estate agent window displays.
One of the first things you should consider is going for an LED window display. There are several reasons why this is the case. Firstly, and most importantly, an LED display is guaranteed to turn heads and attract attention. If you were walking down the street you would definitely notice an LED display over a bog standard display. These systems are stylish and highly professional and therefore are guaranteed to have a positive impact on your brand image. It will show your company in the best possible manner – an estate agency that does not cut corners.
Aside from this, you also need to consider how you are going to break up the space and use it to full effect. There are so many different systems for you to choose from. You could go for a cable display or a rod display, if you want an internal wall mounted system. How about cube systems or poster displays? There are plenty of different options to consider. One of the best things to do is make sure your window is exciting. It can be tempting to simply go for a row of A4 posters, but you should try to break things up a bit if possible. You can get cable systems nowadays that incorporate an array of posters, shelves and cubes. This will attract interest because it is different from the norm and thus it is certainly something that is worth bearing in mind. Remember, you want to create a lasting impression on everyone that walks past your estate agency.
In addition to the points that have already been mentioned, when it comes to estate agent window displays it is all about making a bold impression. You should use striking colours and anything that is going to make someone turn their head. Of course you want to make sure the colours you use fit in with the colours used in your logo and such like. However, don’t go for anything too bland or boring.
Have you considered integrating your online marketing campaign with your offline campaign? This is another point that really is worth taking into account. Q-Code posters are exceptionally popular nowadays. All people need to do is scan the Q-Code on their phone and they will be taken to the social media page or the website of the company. This is a great way of you tying your advertising campaign together to maximise value. You could even have a Q-code for every property that is displayed in the window. When the person scans the code, it could then take them to the page of the property in question on your website. This is extremely beneficial, as it ensures that you appeal to those people who do not necessarily want to come in your estate agency then and there but could be interested in something you have to offer them.
All in all, hopefully you have now picked up some great ideas and tips that will help you when it comes to your estate agent window displays. Unfortunately, there are so many estate agencies throughout the UK that are not making the most of their window display because they are following old and outdated tactics. If you use the advice that has been provided in this article you are assured to feel the positive effects on your company. From integrating online marketing to choosing an LED system, there are many ways you can make sure your window display is a winning one.