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Follow These 8 Steps To Create An Engaging Webcast

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Enterprise videos have become the next ‘in’ thing that organizations are exploring as a part of their communications strategy.  If your organization needs to share information long-distance but has limited resources to bring together all participants, webinars can indeed work wonders and help you save money and provide more services to your constituents.

Follow These 8 Steps To Create An Engaging Webcast

Webcast is an informative way to educate as well as engage the audience. It can be used extensively for training, sharing information about a new product or service, or promoting a program. There are many tools that make it easy for any organization to host a webcast, even with limited technology expertise. Webcasts should not only run smoothly but also simply wow the audience. Below-mentioned are some steps that you should undertake before and after a webcast to help your executives shine and inspire your employees to take action and you can achieve all of this within your budget.

  1. Be Well Prepared

Prepare for the webcast well beforehand. First, by doing so, you can plan a better session and pull together all the resources you need. Participants can always tell when a presentation has been rushed and the speakers are unpracticed. Second, it offers you more time to promote your event and garner more interest. Third, it allows potential attendees more time to make room in their schedules for your webcast, boosting genuine attendance and participation.

  1. Keep all stakeholders on the same page

Touch base with your speaker/s. Discuss the topics to be covered, the timing for the presentation, and the schedule for the event. Follow up on the call by sending over a written document with your expectations for the speaker, best practices, and deadlines. Explain to the speaker the target audience, the format of the session, and how the webcasting platform works. In short, be on the same page with the speaker so that both the groups can put their best foot forward.

  1. Create a registration page

Create a clean and crisp registration page for attendees to visit leading up to the presentation. Here, attendees will get information about the speaker/s, the topics and the learning objectives that will be covered and other important webcast details.

  1. Initiate promotion

Don’t wait for the last minute to upload important webcast details. At least a week before the event, get your webcast posted with the title, abstract, and speaker information. Start promoting your webcast through social media, emails, newsletters, and banner ads. Spread the word and increase audience attendance at your webcast. By reaching out early to potential attendees, you give them a chance to block their date for your webcast. Webcasts work as a great way to increase your lead base and also increase conversions.

  1. Plan a dry run

Do a dry run before the final show.  It gives your speakers and others involved in your webcast a chance to run everything through and make sure that there are no issues with content, pacing, or any other technology you are integrating into your presentation. It is best to do the dry run 48 to 72 hours in advance. This is also a great time to develop and practice contingency plans.

  1. Post-webcast brief

Delivering the webcast isn’t enough. Once the event is over, follow up with the speakers and other members to understand speaker performance, the results of surveys and polls, data on user attendance and engagement, Q&A discussions, and other aspects of the presentation. Look for areas of improvement and identify strong points that you can leverage in future.

  1. Thank your audience

Take time to thank your participants for attending. Gather feedback or questions that they might have. If you plan on creating more webcasts on a schedule you can inform your attendees of upcoming events in the near future.