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Goodyear Names Global Sales And Marketing Exec

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The Goodyear Tire & Rubber Company proclaims the errand of Richard Kellam as senior VP, worldwide deals and showcasing, successful Sept. 22, 2014.

Kellam will show up for Richard J. Kramer, Goodyear’s executive and CEO, and will be based at the organization’s worldwide home office. As Goodyear’s senior deals and advertising official, Kellam will be in charge of creating a system of offers and showcasing incredibleness adjusted to the organization’s concentrate on living up to expectations from the business sector over to upgrade the client and buyer experience.

Goodyear Names Global Sales And Marketing Exec

“Richard brings an abundance of worldwide experience and a track record of building effective deals and showcasing abilities in worldwide organizations with solid shopper brands,” says Kramer. “In today’s quickly developing commercial center, where customers are requesting both extraordinary items and serious encounters, our concentrate on deals and showcasing incredibleness is basic to our long haul achievement.

Richard will drive incorporated deals and promoting projects to help Goodyear develop as the brand that buyers search out, buy and propose to others.”

Kellam joins Goodyear with more than 28 years’ involvement in key deals and promoting administration parts in worldwide organizations. Since 2009, he has served as worldwide boss client officer with Mars Incorporated – a $33 billion worldwide maker of confectionery, pet sustenance and other nourishment items – in charge of building world class deals and client capacities and techniques over all Mars specialties units.

Amid his 14 years with Mars, Kellam additionally held key administration parts in its North American and European specialties units including more than three years as president of Mars Petcare Europe where he drove noteworthy increments in deals and income, headed brand system and quickened development.

Preceding Mars, he put in seven years with William Wrigley Company in promoting and general administration parts of expanding obligation situated in the U.s., Canada, India and Malaysia. Kellam started his vocation as a collaborator brand supervisor with Playtex Limited and later served in advertising parts with Robin Hood Multifoods and Molson Breweries.