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Growth Management: What To Do If Your Business Explodes Overnight

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Every small business owner dreams of growing their business- but do you know what to do when that actually happens? A lot of business owners understand the dream, but they do not understand what will come about when your business literally explodes overnight. In fact, many problems may arise when expansion happens this fast. In this article, we will discuss the problems you may encounter if your business booms overnight and how to manage them.

Growth Management What To Do If Your Business Explodes Overnight

You Need More Manpower

If your business is suddenly a lot larger than it was before, you may need a few employees to help stay on top of the new work. The biggest mistake you can make in this case is hiring just anyone. Even though it seems like you should be spending your time doing other things, the employees you choose are critical to business success. The other thing to consider is who will be managing or training these employees. While you might not want to invite brand new management onto your team, it might be the time to recognize some of your star employees for their skills and give them an opportunity to show their leadership skills.

Avoiding Website Crashes

If your company makes a lot of sales through your online site, then it is possible the recent spike in customers has spiked website activity. This is a great thing for your business, but it also means that you are at risk for website crashes, which is what will happen if the capacity of customers is too large for your website to handle. You can solve this problem by choosing a content delivery network (CDN) before the spike. These are cloud-based services that work by optimizing the way customers access your content, regardless of the number of customers that are trying to access it at once.

Managing Orders

If your business has experienced success because of a particular product, handling the new orders can be quite the problem. Often, businesses do not have enough inventory on hand to handle it when the product becomes an overnight success. The best thing you can do in this case is be upfront about processing and shipping times with customers. This will prevent a lot of calls into your customer service department. Additionally, assure customers when they place their order that their satisfaction is your highest priority. This is the reason you cannot get the items they want to be manufactured any faster. A great way to organize your orders and manage them and communicate with your clients is by using a document management software such as Scoro.

Increased Stress

When employees learn of all the work that is expected before help can arrive, it is likely to increase stress. This includes your shipping and manufacturing team, your customer sales representatives, and more. Let your employees know that the next few weeks are going to be rough. If you have it in the budget (as you should once the stressful period is finally over), promise a bonus or reward to the hardest working employees. Then, reassure them that help is on the way. Keeping your employees up-to-date and remaining honest even through the stressful situations sets the tone for a healthy business. It also makes employees feel as if there is an open communication channel, so that they can come to you if any problems arise as a result of the recent growth.

If you woke up this morning and found that your business took off overnight, first step back and take a deep breath. Hold off on the champagne until you can reap the rewards of your success and follow the steps on this list to be sure that you are doing all you can to encourage the continued growth of your business.

The writer of this article, Lautaro Martinez, is a small business owner and freelance writer who enjoys sharing his tips and insight in running an office and business smoothly and effectively. If you would like to learn more about Lautaro, check out his profile here.