Business success never comes in one day! It takes years of hard work, strategic skills, foresight and devotion towards the organization to overcome challenges and grow. Today, there are a large number of companies that have made their mark not only in the USA but also across the global market with ease. Such companies had been blessed with the vision and guidance of a good leader who showed them direction no matter how tough the road was. Such a exemplary leader in the history of the American beauty and cosmetic industry is William Lauder. He is a name that invokes respect and trust not only in the USA but also across the world.
William Lauder is the scion of The Estee Lauder Family. The name behind one of the biggest beauty and cosmetic companies in the world today! Mrs Estee Lauder established The Estee Lauder Corporation with a very humble beginning. She became successful with just four products and managed to sell them across the nation with success. International recognition did come in for her but the global presence of The Estee Lauder Corporation only grew when her grandson William Lauder entered the arena.
He was an intelligent mentor who like his grandmother believed in integrity and hard work. He was very devoted to the Company. He held several management posts. When he was entrusted to look after nine premium brands of the Company, he implemented such effective business strategies that all these brands not only became phenomenally successful but they helped The Estee Lauder Corporation to become a tough global presence in the market.
William Lauder did not stop at just business success. He also believed in establishing a strong relationship with his customers both existing and potential. He looked over the digital operations of the company and involved his customers in online activities. He was the first in the beauty and cosmetic industry of the USA to actually use the power of digital media to establish a potent personal touch with customers of The Estee Lauder Corporation.
The success of the Company grew even more. Customers became loyal customers and they spread word of mouth about a Company who really did care for them. This was a major milestone for the Company as it surpassed most cosmetic and beauty brands with lightening speed. William Lauder reposed confidence and trust in the customers of The Estee Lauder Corporation and this helped the Company win the hearts of millions across the globe!