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What To Look For In Email Marketing Software

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Email marketing has been around for a while, but one couldn’t argue with its ability in reaching a larger audience efficiently and effectively. Just writing an email, however, does not ensure that it will be clicked and read. There are a lot of other factors to consider when it comes to email marketing. One of these factors is the email marketing software that you will use. Each software offers different features, but there a few features that are indispensable and you should look for in any email marketing software that you use.

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Editor

With a visual editor, you can easily customize what the email will look like. A lot of software will also offer hundreds of templates to choose from, so you could skip worrying about the design of the email and just worry about the content. An aesthetically pleasing email is one email to look forward to. It makes it look like you really took the time to write and design the email, even though it really took no time at all. The readers will definitely appreciate it.

Analytics

Sometimes, it’s hard to figure out what the readers really want. With analytics, you can see which emails had the greatest response from the readers, and which ones were just skimmed through. This makes it really easy to see what content they are actually interested in, and what content you should make more of. Examples of the information that you can get with analytics are click-through rates, deliverability rates, male and female demographics, and much more.

A/B Testing

This is like an experiment on your readers where you change one variable in the emails while keeping all of the other content the same. Then, you will send one email to one group of readers and the modified email to the other group of readers. You will be surprised how one small change can affect the readership drastically, and this would help you decide what content works best.

Follows CAN-SPAM Rules

Nothing is more embarrassing than having your email end up in the spam folder. After all that hard work in choosing the title, the content, and the design, the email just ending up in the spam folder is the worst thing that can happen. Make sure that the software follows CAN-SPAM rules to prevent this from happening.

If you’re still unsure about the email marketing software that you should use, check out the Top 10 Best Email Marketing Software so that you can make your decision once and for all.